GUIDE · LAST UPDATED APRIL 2026
WHITE LABEL CHATBOT BUILDER: RESELL AI UNDER YOUR BRAND
Agencies and consultants can resell AI chatbots without building the technology. White label chatbot builders let you deploy AI agents under your own brand, on your own domain, with your own pricing. Here is how it works and which platforms do it best.
WHAT WHITE-LABELING MEANS
A white label chatbot builder provides the technology. You provide the brand. Your clients interact with a chatbot that looks like your product. The underlying platform is invisible.
- Custom branding — Your logo, your colors, your company name on the chat widget and dashboard.
- Your domain — The chatbot loads from your domain, not the platform's domain.
- No vendor branding — No "Powered by X" badges. Your clients do not know which platform runs the chatbot.
- Your pricing — You set what you charge clients. The platform charges you wholesale.
WHO NEEDS A WHITE LABEL CHATBOT
White labeling makes sense for three types of businesses:
Digital Agencies
Web design and marketing agencies add AI chatbots to their service packages. A chatbot that matches the client's brand feels like part of the website build, not a third-party add-on. This creates recurring monthly revenue beyond the initial project fee.
Marketing Consultants
Consultants who advise businesses on lead generation can deploy chatbots as part of their strategy implementation. White labeling lets the consultant own the tool and the relationship rather than sending clients to a third-party platform.
SaaS Platforms
Software platforms embed white label chatbots as a feature of their own product. A website builder that includes AI chat as a built-in feature differentiates from competitors without building AI infrastructure from scratch.
TOP 5 WHITE LABEL CHATBOT BUILDERS
| # | Builder | Pricing | Agents | Custom domain |
|---|---|---|---|---|
| 1 | AskMeEvo * | €499/mo (Agency plan) | Up to 50 agents | ✓ Yes |
| 2 | Botpress | Custom (Team/Enterprise) | Unlimited (usage-based) | ✓ Yes |
| 3 | Tidio | Custom (Enterprise) | Custom | ✗ No |
| 4 | ChatBot (by Text) | From $52/mo per chatbot | Per chatbot billing | ✗ No |
| 5 | Chatbase | From $132/mo (Unlimited plan) | Up to 10 chatbots | ✓ Yes |
#1 AskMeEvo
€499/mo (Agency plan) · Up to 50 agents
AskMeEvo’s Agency plan is built for white-label reselling. You get up to 50 AI agents under your own brand, with no AskMeEvo branding visible to your clients. Each agent trains on a different client’s website. Flat pricing per agent means your margins are predictable regardless of conversation volume. Source citations and lead capture are included on every agent.
#2 Botpress
Custom (Team/Enterprise) · Unlimited (usage-based)
Botpress offers white-label options on Team and Enterprise plans. Its visual flow builder gives agencies full control over conversation design. Usage-based AI pricing means your costs scale with client volume, which makes margin planning harder. Best for agencies with developer resources who want maximum customization.
#3 Tidio
Custom (Enterprise) · Custom
Tidio offers white-label branding removal on Enterprise plans. The platform includes live chat, chatbot, and help desk in one package. White-label is not available on standard plans. Best for agencies that want to resell a complete customer service platform, not just a chatbot.
#4 ChatBot (by Text)
From $52/mo per chatbot · Per chatbot billing
ChatBot by Text offers branding removal on higher plans. The visual builder makes it easy to create rule-based flows for clients. AI capabilities are more limited than newer builders. The per-chatbot flat pricing is predictable but adds up with multiple clients.
#5 Chatbase
From $132/mo (Unlimited plan) · Up to 10 chatbots
Chatbase allows custom branding and domains on its Unlimited plan. The credit-based pricing model means costs increase with client conversation volume, which complicates agency margins. Good AI capabilities with model selection. Limited to 10 chatbots on the highest standard plan.
PRICING COMPARISON
| Builder | Plan | Agents | Branding | Domain | Billing |
|---|---|---|---|---|---|
| AskMeEvo | Agency €499/mo | 50 | Full removal | Yes | Flat (sessions) |
| Botpress | Enterprise (custom) | Unlimited | Full removal | Yes | Per AI usage |
| Tidio | Enterprise (custom) | Custom | Logo removal | No | Per seat + AI |
| ChatBot | From $52/chatbot | Per plan | Logo removal | No | Per chatbot |
| Chatbase | Unlimited $132/mo | 10 | Full removal | Yes | Per credits |
KEY FEATURES TO LOOK FOR
- Complete branding removal — Not just logo removal but full whitelabeling: widget, dashboard, emails, and embed code should all show your brand.
- Custom domain support — The widget should load from your domain, not chat.thirdparty.com. This matters for client trust and brand consistency.
- Multi-agent management — One dashboard to manage all client agents. You should not need separate accounts for each client.
- Predictable per-agent cost — Flat pricing per agent means you know your margin before signing the client. Usage-based pricing creates margin uncertainty.
- Client-level analytics — Separate reporting per client so you can show each one their chatbot performance without exposing data from other clients.
- Source citations — Citations protect you and your clients from AI hallucinations. Every answer traces back to a source page.
FREQUENTLY ASKED QUESTIONS
What does white label mean for a chatbot builder?
White label means you can resell the chatbot under your own brand. Your clients see your company name, your logo, and your domain. There is no mention of the underlying chatbot platform. You set the pricing and control the client relationship.
Who needs a white label chatbot builder?
Digital agencies that offer AI services to clients, marketing consultants who want to add chatbot setup to their packages, SaaS platforms that want to embed AI chat into their product, and freelancers who build websites and want to upsell chatbot services.
How much can I charge clients for a white label chatbot?
Most agencies charge between 100 and 500 dollars per month per client for a managed AI chatbot. With AskMeEvo’s Agency plan at 499 euros per month for 50 agents, your cost per client is under 10 euros. The margin potential is significant.
Do my clients know which platform powers the chatbot?
No. With full white-label branding, your clients only see your brand. The underlying platform is invisible. AskMeEvo’s Agency plan removes all AskMeEvo branding from the widget, dashboard, and embed code.
Can I manage all client chatbots from one dashboard?
Yes. AskMeEvo’s Agency plan provides a single dashboard to manage all 50 agents. You can monitor conversations, update training data, and view analytics for each client from one interface.
What happens if I need more than 50 agents?
Contact AskMeEvo for custom enterprise pricing. Agencies with more than 50 clients can get custom agent limits and volume-based pricing.
See the full best AI chatbot ranking or compare AskMeEvo pricing plans.